sankarrd

Nescafé overhauls premium coffee brand as it looks to fend off ‘intense’ competition

Nescafé is overhauling its premium coffee brand, Azera, introducing a new brand positioning and visual identity as it looks to maintain its “competitive edge” amid the booming coffee market.The new positioning aims to move the brand up the benefits ladder by shifting its communications from functional to emotional. To do that, it

Read More

Top UK brand health rankings

In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings. John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think favorably

Read More

Costa Coffee ramps up marketing plans

Ever since 1954, Coca-Cola has been synonymous with the Piccadilly Circus ad space. But, for the first time in 65 years, the fizzy drink won’t be appearing on advertising at the iconic location. Instead it is giving the ad space to Costa Cofee’s new ready-to-drink range for three days. The ad is the

Read More

Starbucks rolls out coffee delivery service across UK cities

Starbucks is expanding its coffee delivery service, Starbucks Delivers, to 11 locations across the UK, including London, Edinburgh, Newcastle, Leeds and Birmingham.Manchester and Glasgow will be the first two cities to welcome the new delivery service from with the remaining nine locations to follow suit in the coming months.Starbucks Delivers is run in

Read More

Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years

Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation. to watch the Campaign AD please press the following URL https://www.facebook.com/1504322839603234/videos/2447705155305811 Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched

Read More

Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in

Read More
  • 1
  • 2
arArabic