أغنى 10 أشخاص في العالم لعام 2017 في القائمة أغنى 10 أشخاص في العالم لعام 2017، ومن بين القائمة من اشترى أول سهم له في سن 11 سنة، ومن بدأ استثماراته في سن 12 عام ، كما يوجد 7 أمريكيين في هذه القائمة المكونة من 10 أشخاص 1-بيل جيتس bill

To celebrate its 150th anniversary, Kraft Heinz is launching a campaign to highlight three of its core products – soup, baked beans and mayonnaise – as it looks to “leverage its power as a food masterbrand”. The campaign, developed by BBH, kicks off with a TV ad for Heinz Seriously

Nescafé is overhauling its premium coffee brand, Azera, introducing a new brand positioning and visual identity as it looks to maintain its “competitive edge” amid the booming coffee market.The new positioning aims to move the brand up the benefits ladder by shifting its communications from functional to emotional. To do that, it

Coca-Cola is hoping a marketing campaign featuring a giant animated tongue will help evoke positive memories of the drink and drive up sales over the crucial summer period. Coca-Cola is kicking off its annual summer marketing push with a campaign that aims to spark memories and positive feelings of drinking Coke

In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings. John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think favorably

Ever since 1954, Coca-Cola has been synonymous with the Piccadilly Circus ad space. But, for the first time in 65 years, the fizzy drink won’t be appearing on advertising at the iconic location. Instead it is giving the ad space to Costa Cofee’s new ready-to-drink range for three days. The ad is the