To celebrate its 150th anniversary, Kraft Heinz is launching a campaign to highlight three of its core products – soup, baked beans and mayonnaise – as it looks to “leverage its power as a food masterbrand”. The campaign, developed by BBH, kicks off with a TV ad for Heinz Seriously

Nescafé is overhauling its premium coffee brand, Azera, introducing a new brand positioning and visual identity as it looks to maintain its “competitive edge” amid the booming coffee market.The new positioning aims to move the brand up the benefits ladder by shifting its communications from functional to emotional. To do that, it

Coca-Cola is hoping a marketing campaign featuring a giant animated tongue will help evoke positive memories of the drink and drive up sales over the crucial summer period. Coca-Cola is kicking off its annual summer marketing push with a campaign that aims to spark memories and positive feelings of drinking Coke

In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings. John Lewis has topped YouGov BrandIndex’s brand health rankings in the UK for a second year, leading a top three made up of retail brands that suggests despite the troubles on the high street, consumers still think favorably

Ever since 1954, Coca-Cola has been synonymous with the Piccadilly Circus ad space. But, for the first time in 65 years, the fizzy drink won’t be appearing on advertising at the iconic location. Instead it is giving the ad space to Costa Cofee’s new ready-to-drink range for three days. The ad is the

Starbucks is expanding its coffee delivery service, Starbucks Delivers, to 11 locations across the UK, including London, Edinburgh, Newcastle, Leeds and Birmingham.Manchester and Glasgow will be the first two cities to welcome the new delivery service from with the remaining nine locations to follow suit in the coming months.Starbucks Delivers is run in

Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation. to watch the Campaign AD please press the following URL https://www.facebook.com/1504322839603234/videos/2447705155305811 Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched

Cadbury is launching a campaign for its Heroes miniatures range that will focus on digital content in a move it hopes will engage consumers more than a traditional media plan. Its first advertising campaign since 2013 features parents trying to reconnect with their teenager children by getting involved in their hobbies.

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in

Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the role it can play at Christmas. Iceland is hoping to bring some “warmth and magic” to the frozen food category